Fake followers are still rife

Fake followers are still rife

Fake followers have been a contentious bone for years, but even though everyone warns against it, it’s still rife. In fact, there’s been a spike in buying Instagram followers of late. The platform is where it’s at right now, with brands flocking to Instagram to...
Storytelling for brands – evolve or be left behind

Storytelling for brands – evolve or be left behind

We can’t escape storytelling these days. It’s a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR. We might be getting inundated with stories from all brands, everywhere, but the fact...
Dear H&M, We Need To Talk

Dear H&M, We Need To Talk

The retailer has made a couple of faux pas over the past couple of years, but their last one broke the camel’s back. My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer has made a couple of faux pas...
Don’t Fight A Social Media Wave That You Can Ride

Don’t Fight A Social Media Wave That You Can Ride

If your brand does not know how to engage in the matter online properly, rather stay mum. This will do less reputational damage. The hashtag #JoziDivers started trending on Twitter a month ago, with 5FM getting in on the hype. If you’re not in the industry, you...
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