Storytelling for brands – evolve or be left behind

Storytelling for brands – evolve or be left behind

We can’t escape storytelling these days. It’s a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR. We might be getting inundated with stories from all brands, everywhere, but the fact...
Dear H&M, We Need To Talk

Dear H&M, We Need To Talk

The retailer has made a couple of faux pas over the past couple of years, but their last one broke the camel’s back. My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer has made a couple of faux pas...
Don’t Fight A Social Media Wave That You Can Ride

Don’t Fight A Social Media Wave That You Can Ride

If your brand does not know how to engage in the matter online properly, rather stay mum. This will do less reputational damage. The hashtag #JoziDivers started trending on Twitter a month ago, with 5FM getting in on the hype. If you’re not in the industry, you...
Word of mouth is powerful; if it’s used properly.

Word of mouth is powerful; if it’s used properly.

Influencer Marketing, has been around since Eve first offered Adam that apple. It is the the oldest and most effective form of marketing known to humankind. However, somewhere between the start of the industrial revolution and the explosion of the internet, it is...
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