Influencer marketing is just that…influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that’s where behavioural linguistics comes in. In this episode, we chat to Leigh Crymble from Breadcrumbs about this and how it is used in influencer marketing.

You can find out more about BreadCrumbs on www.thebreadcrumbs.co.za or catch them on Twitter, LinkedIn and Facebook.

 

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