Storytelling for brands – evolve or be left behind

Storytelling for brands – evolve or be left behind

We can’t escape storytelling these days. It’s a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR. We might be getting inundated with stories from all brands, everywhere, but the fact...
Dear H&M, We Need To Talk

Dear H&M, We Need To Talk

The retailer has made a couple of faux pas over the past couple of years, but their last one broke the camel’s back. My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer has made a couple of faux pas...
Don’t Fight A Social Media Wave That You Can Ride

Don’t Fight A Social Media Wave That You Can Ride

If your brand does not know how to engage in the matter online properly, rather stay mum. This will do less reputational damage. The hashtag #JoziDivers started trending on Twitter a month ago, with 5FM getting in on the hype. If you’re not in the industry, you...
Influencer fraud is a big issue

Influencer fraud is a big issue

Influencers buying followers, likes and engagement became a big issue over the last year or so, not only in South Africa, but globally. Mainly because everyone wants to be one – I mean there’s big bucks in it if you do it right. Instead of putting in the...
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