Your influencer marketing newsletter
Welcome to your fortnightly update on industry news.
What you will read about today:
- Micro influencers are being used in the US presidential race
- Instagram’s new feature shows you who you interact with the most and least, basically defining your tribe
- Part 1 of our conversation with Andrew Kamphey on the podcast
- Pinterest surpassed Snapchat in users…is it time to start thinking seriously about incorporating it into influencer campaigns?
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Paid social media influencers dip toes in US 2020 election
The former New York Mayor, Michael Bloomberg, is reportedly using micro influencers to help him increase his chances of becoming the president. The brief is simple and influencers who are already Bloomberg supporters are enlisted, “create content that tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard and respected. Are you sick of the chaos and infighting overshadowing the issues that matter most to us? Please express your thoughts verbally or as still image posts, please overlay text about why you support Mike … Show and tell why Mike is the candidate who can change our country for the better, state why YOU think he’s a great candidate.”
The beauty of using influencers, and thus user generated content (UGC), to get Bloomberg’s election messaging out, have multiple benefits:
- User generated content is authentic and using micro influencers with the right target markets as followers, Bloomberg is infiltrating community niches, through credible and trusted individuals.
- Low price point in comparison with traditional advertising.
- Content can be created and pushed out in a short time.
- Influencers can get messaging out to relevant audiences at scale.
Read the article on the topic here.
Instagram adds new feature
Instagram seems to be encouraging users to take a look at who their IG tribes are. The platform announced its new feature aka two new category listings within your ‘following’ tab which will enable you to see which accounts get the most visibility in your feed, and which you rarely engage with. Basically it will expose those who you should unfollow.
This is not only beneficial to users, but also to businesses who can now also clearly see who their true fans (nano influencers) are.
Read more about it here.
Podcast: In conversation with Andrew Kamphey
We had some technical issues in the last newsletter, and you weren’t able to listen to part one and we apologise. But, you can today!
Andrew spoke to us from Thailand with a view of a picturesque mountain, while our view was far less exotic!
His career in influencer marketing started when he got a job at an agency because he was good at Google Sheets, but very quickly fell in love with the industry. It was an interesting conversation and we decided to divide our conversation into two episodes. In part one, Andrew chats to us about growth hacking and where influencer marketing fits into that, why he thinks that influencers are the worst when it comes to implementing campaigns and that’s why agencies (like ours) exist; and the fact that it is okay for influencer marketing to be used as a supporting tactic to other marketing campaigns.
Have a listen and let us know what your thoughts are on the topics.
Please also let us know what topics you would like to be discussed on the podcast and who your ideal guest would be!
Listen to the podcast here.
Pinterest overtakes Snapchat in popularity among US users
It came as a bit of a surprise that Pinterest is now the 3rd most popular social media platform in the US, surpassing Snapchat. At the end of 2019, Pinterest had 82.4 million users in comparison with Snapchat’s 80.7 million and experts are expecting Pinterest to continue to grow over the next couple of years and Snapchat to decline. The reason? Pinterest has universal appeal and doesn’t target a specific age group, making it the perfect platform for everyone.
As marketers and in particular influencer marketers, we sometimes overlook Pinterest, but perhaps it’s time to re-look the platform when we’re in the strategy phases.
Read more about it here.
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Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.
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