Your influencer marketing newsletter
Welcome to your fortnightly update on industry news.
What you will read about today:
- The effects of Coronavirus on influencers
- How the Coronavirus is shaping the influencer marketing industry
- A podcast episode with B2B influencer marketing expert and leadership consultant, David Wing
- How influencer marketing is moving mainstream
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‘I’ve seen every single thing get canceled’: Influencers get hit by Coronavirus uncertainty
There’s no getting away from the fact that influencers are also feeling the impact of the virus sweeping the world right now. The industry mostly affected being travel influencers as the world is in self-isolation or lock down. Fact is, that influencers will have to re-think their content niches and topics in order to get through this time. But, be assured, people are more than ever looking to influencers for education and entertainment right now.
Read the article here.
How the Coronavirus is disrupting influencer marketing
Just like influencers, the influencer marketing industry is also feeling the impact and marketers need to adapt fast in order to stay ahead of the game. The good news is that people still want human connections and what’s more of a connection than logging into your favourite social media app to engage with your favourite influencers when in isolation? Marketers need to pivot their messaging and make sure it’s genuine and community driven right now. Advertising spend will see a big shift to influencer marketing to reach the droves of people turning to their social media apps.
Read the article here.
Podcast: In conversation with David Wing
This week we have another international guest, this time straight from Brazil. David Wing is a B2B influencer marketing expert and leadership consultant. As founder and owner of Wing Digital Marketing, he is here to change perceptions and unearth the value of B2B brands collaborating with influential experts for marketing.
Listen to the podcast here.
Influencer marketing moves mainstream
Influencer marketing is not just for the big brands anymore, we’re seeing the marketing channel incorporated in most brands’ mixes, big and small. Influencer marketing is attractive because it’s relatively cost effecting when compared to other marketing activities, it’s agile and it’s possible to test before scaling, and brands are able to reach their target markets through influencers that they (the influencers) already have trust with.
Read article here.
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We are Nfluential…
Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.
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