What you will read about today:
- Alibaba to recruit international influencers to increase global sales.
- Peer-to-peer is the next wave of influencer marketing.
- How influencers can help brands stay connected with consumers.
- Podcast: in conversation with Misha Levin about being an influencer and a digital marketing strategist & consultant. She explains both sides of the coin and what marketers can do better.
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Alibaba to recruit international influencers to increase global sales
Online shopping is more popular than ever and social media usage is at an all time high. Alibaba is set to leverage the opportunity and is looking for 100 000 international influencers to promote products on its online shops. The e-commerce giant hopes that influencers will help accumulate users and encourage them to remain active as opposed to just making one-off purchases.
Read the article here.
Peer-to-peer is the next wave of influencer marketing
Peer-to-peer influencer marketing is nano influencer marketing in a nutshell. The magic of it is in its authenticity and recommendations based on their personal experiences. Brands are starting to realise that consumers are more interested in what their peers have to say rather than celebrities or big influencers who are inaccessible.
Read the full article here.
How influencers can help brands stay connected with consumers
Consumers spent 70% more time online in March and this figure was likely to be even higher for April. The lockdown has also meant more older people have mastered technology, offering further digital and creative opportunities. It was the perfect opportunity for brands to leverage on these opportunities. Influencers are great at not only informing their audiences, but also entertaining to help keep people’s minds off the pandemic as well as helping to overcome disappointment of events and festivals being cancelled.
Read the full article here.
Podcast: in conversation with Misha Levin
In today’s podcast episode we talk to Misha Levin about being an Influencer and a digital marketing strategist & consultant. She explains both sides of the coin. She is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa.
Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans and also to those who are considering it. She looks at it through a special lens being on both sides of campaigns. Misha gives her thoughts, ideas and what she thinks we’ll see over the next year in the industry.
Listen to it here: https://band.link/coffeeconversations
We are Nfluential…
Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.
Get in touch:
+2772 412 4749