What you will read about today:

  • TikTok launches #Love2Learn campaign with UNICEF SA to encourage creative learning online.
  • 94% of PR pros are not skilled in influencer marketing.
  • Four things that marketers need to know about Reels, Instagram’s answer to TikTok.
  • Podcast: the ins and outs of employee influencing.

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TikTok launches #Love2Learn campaign with UNICEF SA to encourage creative learning online

The social media platform has partnered with UNICEF SA on the #Love2Learn campaign. The campaign encourages learners, parents and teachers to share their at home-learning setup and experiences with the platform’s global community. The idea is to share ideas and best practices with each other.

Read the full article here.

TikTok

94% of PR pros are not skilled in influencer marketing

According to the latest report by the PR industry body in the UK, the majority PR pros are not skilled in influencer marketing although one in three indicated that a influencer relations is part of their jobs. This may be one of the reasons agencies that specialise in influencer marketing exist, to assist with everything from the planning, finding suitable influencers to the implementation of the influencer marketing campaigns.

Read more about it here.

public relations

Four things that marketers need to know about Reels, Instagram’s answer to TikTok

After much anticipation, Reels finally launched globally. Rumour has it that Instagram offered big financial incentives to TikTok influencers to post to Reels and those who signed exclusivity deals, got even bigger incentives. It was evident that the strategy worked as there was a huge buzz surrounding Reel’s global debut.

Many US and India TikTok influencers will most probably also jump ship and migrate over to Reels with the threat of TikTok being banned in both countries.

Read the full story here.

Reels

Podcast: In conversation with Ayanda Seboni

Ayanda Seboni, Group Executive Brand Marketing and Communications at PPS, joins us to discuss the ins and outs of employee influencing and her personal experience with it.

“When you have employees wo are influencers, it’s almost like a pyramid. One person amplifies your message and helps you reach other audiences that you wouldn’t have ordinarily reached,” comments Ayanda.

Employee influencing is on the rise in South Africa and is an effective way to create awareness of your brand and your employees’ expertise.

Listen to the episode here.

Ayanda Seboni

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:
anne@nfluential.co.za
+2772 412 4749

Follow us on Twitter and LinkedIn

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