Influencer Marketing is fairly new but breaching the introduction stage in South Africa. One of the biggest learning of the past few years has been that the length and breadth of the market is not fully invested in intense planning to impact performance. A new business has been set up to specifically tinker with the nuts and bolts to bring clarity in direction and process. Listen in as Anne Dolinshek, new media guru and gladiator in a pencil skirt, painstakingly emphasises the role and NEED for planning!

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