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Browse through our blog, articles, podcasts and news on influencer marketing



What influences influence within Social Media?

Robin Dunbar, a British anthropologist, after studying the notion of friendship, proposed that the human brain only has cognitive capacity to care for a set number of people. He further went on to describe how this correlated to the relationship between other...

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Employee advocacy is a no-brainer

In today's hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres around why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to partner...

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The ARB’s new Social Media Code

The Advertising Regulatory Board is now enforcing its Social Media Code. How does this impact influencers and brands when it comes to influencer marketing campaigns? Watch the clip below to learn more.     Subscribe to our fortnightly newsletter to stay updated...

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