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Browse through our blog, articles, podcasts and news on influencer marketing


Brands and influencers – the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem. On the flip...

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What influences influence within Social Media?

Robin Dunbar, a British anthropologist, after studying the notion of friendship, proposed that the human brain only has cognitive capacity to care for a set number of people. He further went on to describe how this correlated to the relationship between other...

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Story Telling: It’s what we do.

Vera Nazarien, the award-winning author, states that, “The world is shaped by two things — stories told and the memories they leave behind.” Stories can bring out the humanness in us; our interest in things beyond the self, our ability to learn and grow, our feelings...

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Introducing #NfluentialWednesdays

Coffee Conversations with Sinty has launched a new feature - #NfluentialWednesdays! Lead Strategist, Anne Dolinschek, and other experts join us every last Wednesday of the month for a deep dive into Influencer Marketing Strategy. Listen to the first in the series with...

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Why 2019 Will Be the Year of Influencer Marketing

Influencer marketing is like a chameleon. It’s an unpredictable, ever-changing, always surprising industry. It’s the stage that any brand or public figure wants to be on right now. Anyone who has skin in the game wants to have his or her say as an influencer, or to...

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