The influencer marketing newsletter #23

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: Micro influencers are being used in the US presidential race Instagram's new feature shows you who you interact with the most and least, basically...

The ARB’s new Social Media Code

The Advertising Regulatory Board is now enforcing its Social Media Code. How does this impact influencers and brands when it comes to influencer marketing campaigns? Watch the clip below to learn more.     Subscribe to our fortnightly newsletter to...

Instagram started hiding likes, and we like it

In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no-one else will be able to and surprisingly, people aren’t too upset about it. This begs the question whether...

Know your influencers, or you might experience the dark side of influencer marketing

As one of the fastest growing segments in marketing at present, influencer marketing is being utilised more and more by brands as part of their marketing and media mix. Some believe peer-to-peer word of mouth has become more effective and powerful than traditional...

SA’s advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard

Endorsement deals used to be exclusively available to celebrities, but in recent times the use of social media personalities to sell products has taken off - but not always smoothly.   Take for instance the VW and Drive Dry campaign on drunk driving awareness that...

Why 2019 Will Be the Year of Influencer Marketing

Influencer marketing is like a chameleon. It’s an unpredictable, ever-changing, always surprising industry. It’s the stage that any brand or public figure wants to be on right now. Anyone who has skin in the game wants to have his or her say as an influencer, or to...

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

This commitment is part of a wider push to combat fraud in the digital ecosystem, create better experiences for consumers and improve brands’ ability to measure impact. "At Unilever, we believe influencers are an important way to reach consumers and grow our brands....

News

The influencer marketing newsletter #23

The influencer marketing newsletter #23

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: Micro influencers are being used in the US presidential race Instagram's new feature shows you who you interact with the most and least, basically...

read more
The ARB’s new Social Media Code

The ARB’s new Social Media Code

The Advertising Regulatory Board is now enforcing its Social Media Code. How does this impact influencers and brands when it comes to influencer marketing campaigns? Watch the clip below to learn more.     Subscribe to our fortnightly newsletter to...

read more

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