Why influencers don’t work for free and you shouldn’t expect them to

The myth that influencers, unless they’re macro or bigger, should work for free is still making the rounds. This might have been true when influencers first got on the scene, but it’s a ridiculous notion in this day and age. Influencers play an integral part in a...

What do we mean by influencers in South African terms?

The influencer industry in South Africa is booming, but we’re only starting out if you look at the likes of America and Europe. The local market is unique, and we need to define what we view as the different categories of influencers right here at home. This means...

Brands and influencers – the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem. On the flip...

Fake followers are still rife

Fake followers have been a contentious bone for years, but even though everyone warns against it, it's still rife. In fact, there’s been a spike in buying Instagram followers of late. The platform is where it’s at right now, with brands flocking to Instagram to pay...

Storytelling for brands – evolve or be left behind

We can't escape storytelling these days. It's a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR. We might be getting inundated with stories from all brands, everywhere, but the fact is, if your...

Paris Hilton: A Lesson In The Importance Of Building A Personal Brand

Whether you liked her or loathed her, you couldn't escape the New York "it girl" back in the day. I'm pretty sure that I don't need to explain who Paris Hilton is. Everyone knows who she is, even if you don't like her. This is exactly the reason why Paris Hilton is a...

Dear H&M, We Need To Talk

The retailer has made a couple of faux pas over the past couple of years, but their last one broke the camel’s back. My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer has made a couple of faux pas...

Don’t Fight A Social Media Wave That You Can Ride

If your brand does not know how to engage in the matter online properly, rather stay mum. This will do less reputational damage. The hashtag #JoziDivers started trending on Twitter a month ago, with 5FM getting in on the hype. If you're not in the industry, you might...

Influencer fraud is a big issue

Influencers buying followers, likes and engagement became a big issue over the last year or so, not only in South Africa, but globally. Mainly because everyone wants to be one - I mean there's big bucks in it if you do it right. Instead of putting in the hard work to...

Blog

Brands and influencers – the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem. On the flip...

read more

Fake followers are still rife

Fake followers have been a contentious bone for years, but even though everyone warns against it, it's still rife. In fact, there’s been a spike in buying Instagram followers of late. The platform is where it’s at right now, with brands flocking to Instagram to pay...

read more

Storytelling for brands – evolve or be left behind

We can't escape storytelling these days. It's a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR. We might be getting inundated with stories from all brands, everywhere, but the fact is, if your...

read more

Dear H&M, We Need To Talk

The retailer has made a couple of faux pas over the past couple of years, but their last one broke the camel’s back. My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer has made a couple of faux pas...

read more

Don’t Fight A Social Media Wave That You Can Ride

If your brand does not know how to engage in the matter online properly, rather stay mum. This will do less reputational damage. The hashtag #JoziDivers started trending on Twitter a month ago, with 5FM getting in on the hype. If you're not in the industry, you might...

read more

Influencer fraud is a big issue

Influencers buying followers, likes and engagement became a big issue over the last year or so, not only in South Africa, but globally. Mainly because everyone wants to be one - I mean there's big bucks in it if you do it right. Instead of putting in the hard work to...

read more

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