Why are you doing influencer marketing?

Did you know that 55% of New Years' resolutions include working out more? Here’s a scenario for you: it’s January. You’ve made it your resolution to work out more. You go to the gym. You take it one step further. You get in touch with a personal trainer. Here's what...

5 trends that will move mobile marketing in 2020

2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges. In 2019, mobile marketers had to grapple with the meteoric rise of TikTok and new forms of shoppable ads and social commerce. That is expected...

Do big followings mean influence?

An influencer with over 2 million followers couldn't sell 36 t-shirts, why? Our founder and chief strategist discussed just that on Maggs on Media. Watch the clip and let us know your views on this topic.  

Word of mouth is powerful; if it’s used properly.

Influencer Marketing, has been around since Eve first offered Adam that apple. It is the the oldest and most effective form of marketing known to humankind. However, somewhere between the start of the industrial revolution and the explosion of the internet, it is...

What influences influence within Social Media?

Robin Dunbar, a British anthropologist, after studying the notion of friendship, proposed that the human brain only has cognitive capacity to care for a set number of people. He further went on to describe how this correlated to the relationship between other...

Story Telling: It’s what we do.

Vera Nazarien, the award-winning author, states that, “The world is shaped by two things — stories told and the memories they leave behind.” Stories can bring out the humanness in us; our interest in things beyond the self, our ability to learn and grow, our feelings...

How Employee Advocacy on Social Media Helps Gain Customers

Your employees are the voice of your company and biggest advocates. Use them! Many companies have embraced content marketing and have had degrees of success with it. Every month I talk to a handful of businesses about their social media marketing strategy. One of the...

The reality of brand influencing

These days there is a lot of hype around influencer marketing which key marketers would say is understandable. Today consumers have more access to product information on the web via product and customer reviews as well as people recommendations and they don’t trust...

What Is Employee Advocacy & How Does It Really Work?

Employee advocacy has been one of the most trendy buzzwords in human resources, marketing and sales over the past few years. Despite its growing popularity, a majority of brands have yet to truly activate employees as marketing, sales or recruiting assets. Although...

Employee Advocacy. 6 quick thoughts on best practice.

Word-of-mouth is still considered to be the most valuable form of marketing, and the prevalence and omnipresence of social media has made word-of-mouth accessible to marketers through a variety of forms of influencer marketing. Employee advocacy programmes can make up...

Articles

Why are you doing influencer marketing?

Why are you doing influencer marketing?

Did you know that 55% of New Years' resolutions include working out more? Here’s a scenario for you: it’s January. You’ve made it your resolution to work out more. You go to the gym. You take it one step further. You get in touch with a personal trainer. Here's what...

read more
Story Telling: It’s what we do.

Story Telling: It’s what we do.

Vera Nazarien, the award-winning author, states that, “The world is shaped by two things — stories told and the memories they leave behind.” Stories can bring out the humanness in us; our interest in things beyond the self, our ability to learn and grow, our feelings...

read more
The reality of brand influencing

The reality of brand influencing

These days there is a lot of hype around influencer marketing which key marketers would say is understandable. Today consumers have more access to product information on the web via product and customer reviews as well as people recommendations and they don’t trust...

read more

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