Instagram started hiding likes, and we like it

Instagram started hiding likes, and we like it

In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no-one else will be able to and surprisingly, people aren’t too upset about it. This begs the question whether...
Brands and influencers – the struggle is real

Brands and influencers – the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don’t understand it, there is a problem. On...
Fake followers are still rife

Fake followers are still rife

Fake followers have been a contentious bone for years, but even though everyone warns against it, it’s still rife. In fact, there’s been a spike in buying Instagram followers of late. The platform is where it’s at right now, with brands flocking to Instagram to...
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