Brands and influencers – the struggle is real

Brands and influencers – the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don’t understand it, there is a problem. On...
Fake followers are still rife

Fake followers are still rife

Fake followers have been a contentious bone for years, but even though everyone warns against it, it’s still rife. In fact, there’s been a spike in buying Instagram followers of late. The platform is where it’s at right now, with brands flocking to Instagram to...
Storytelling for brands – evolve or be left behind

Storytelling for brands – evolve or be left behind

We can’t escape storytelling these days. It’s a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR. We might be getting inundated with stories from all brands, everywhere, but the fact...
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