The Accidental Superstar Influencer

The Accidental Superstar Influencer

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student! He now works at a digital agency. In today’s episode, he talks us through how important it is for him to maintain his integrity in a space...
Brands and influencers – the struggle is real

Brands and influencers – the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don’t understand it, there is a problem. On...
Fake followers are still rife

Fake followers are still rife

Fake followers have been a contentious bone for years, but even though everyone warns against it, it’s still rife. In fact, there’s been a spike in buying Instagram followers of late. The platform is where it’s at right now, with brands flocking to Instagram to...
Sign up for our newsletter
We respect your privacy