Behavioural linguistics in influencer marketing

Behavioural linguistics in influencer marketing

Influencer marketing is just that…influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that’s where behavioural linguistics comes in. In this episode, we chat to Leigh Crymble from Breadcrumbs about this...
Employee advocacy is a no-brainer

Employee advocacy is a no-brainer

In today’s hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres around why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to...
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